UNĨR
ULTA $464.44 pinning levels 2026-07-14 · 12:10 ET

$ULTA

Ulta Beauty Inc · Retail · $20.3B

$464.44
▼ -8.90   (-1.88%)
Snapshot $464.44 · · 2026-07-14 · 12:10 ET

The Levels

Put Wall $400 held 8 sessions
Gamma Flip $454 +2.3% above flip
Call Wall $500 held 9 sessions
spot $464.44

Regime pinning · moves get faded back to the walls.

Each wall is the strike carrying the heaviest open interest within 15% of price, call above as resistance, put below as support, pooled across all listed expirations. It is a structural positioning level, not a single expiry pin. Max pain is tracked separately.

The Read

$ULTA is running neutral gamma at heat 43, which means dealer positioning isn't pinning moves in either direction. The $520 call wall and the $400 put wall are fresh today, with the $520 call having held 60% of tests previously and the $400 put holding 92% of the time. Spot is 1.3% below the $469.12 gamma flip, so a push through either wall could see momentum build in that direction.

Where the market is positioned

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Free. No login. Real dealer positioning on $ULTA, scored over a year of outcomes.

IV percentile · 1y 54 · mid-range Put / call · OI · all expiries 0.78 · calls-heavy

Plays at the Walls

Covered Call

$495 · Aug 14 · 29Δ

$7.90 premium  ·  21%/yr annualized

Cash-Secured Put

$445 · Aug 14 · 31Δ

$10.65 premium  ·  29%/yr annualized

Not investment advice · Informational only

How our calls on $ULTA have played out

Over the last 21 sessions · n=24

24 Walls Called
1 Held 50% 0 pinned · 1 rejected
1 Broke 50%
22 Untested
Worst Miss

$470 call wall

broke 1.9% on 2026-06-24

Read the methodology →

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Scored Levels

Implied vs Measured

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